GOP Ad Banned On Facebook

As I reported yesterday, Republican Mark Oxner released the following ad attacking his Democrat opponent

Candidate Mark Oxner released the following statement on his website this afternoon:

Our campaign ad promoting the video was reviewed, approved, and ran. Because it was hard hitting, Obama supporters complained and the ad was temporarily pulled by Facebook for re-review. It was re-approved and began to run again. So statists re-complained and it was pulled AGAIN! After re-re-review the ad was again approved and started running again.

On the fourth review, Facebook finally disapproved the ad and refuses to run it claiming that it violates their rules on images regarding political issues. Of course, none of us have seen ads on Facebook with negative images of Republicans, have we? The odd thing is that we have four other identical ads running on Facebook that they and the Obama for America PAC have no problem with. Same ad. Same image. No problem.

So what’s the problem?

 

Perhaps it’s a mix of ideology and poor business practices. We targeted the ad five different ways. The one they banned is getting tens of thousands of more impressions than the other ads. It’s getting thousands of more click throughs and the Cost Per Click is less than half of the other ads we are running.