Still Hope for the Twinkie!

Hostess Brands, maker of the Twinkie and Snowball, returned to bankruptcy court today prepared to begin liquidation of all assets. Instead they announced that the company will enter mediation for one last try with the Bakery, Confectionery, Tobacco and Grain Millers Union.

Whether this was a brilliant marketing ploy or truly ‘a one last chance’ opportunity, it may be that the Twinkie will survive!

The BCTGM workers represent one-third of the Hostess workforce. All 18,500 jobs will be permanently eliminated if the Baker’s Union refuses to reconsider their position. They have only 24 hours to make their decision.

From the Hostess Brands Website: Hostess Brands Inc. announced today that it will follow a request from the U.S. Bankruptcy Court for the Southern District of New York to enter a confidential mediation on Tuesday with the Bakery, Confectionary, Tobacco and Grain Millers Union (BCTGM).

Today’s hearing to consider Hostess Brands’ motion to wind down the Company and sell all of its assets has been adjourned until 11 a.m., EST, on Wednesday.

Production remains shut down.