Ad Fail: McDonald’s is Lovin’ #2 .. or something [Video]

Sure, on deeper review, it’s lovin’ reminder #2. I get that, but ads are normally structured to deal with the scan we all do when something is only 30 seconds long. We don’t read the details, we scan … and when I saw this run across my baseball game all I saw was “lovin’ no.2” and thought.. with Mickie D’s, that’s not so hard to fathom.

Oh, and having the somewhat emasculated metrosexual in the foreground probably didn’t help, but hey, he had ‘shrooms in his fanny pack.