The CEO of Keurig Green Mountain sent an apology letter to the employees of the company after having taken sides in a social media war between Sean Hannity and the extreme left-wing website Media Matters.
A small group of advertisers publicly announced over the weekend that they had pulled their ads from “Hannity” on Fox News after Sean interviewed Alabama Senate candidate Roy Moore. The advertisers, including Keurig, had been misled by Media Matters president Angelo Carusone.
Hannity had not defended Moore, he simply interviewed the candidate and now Keurig’s CEO has apologized for their mishandling of an internal issue.
“The decision to publicly communicate our programming decision via our Twitter account was highly unusual,” Bob Gamgort wrote in the letter. “This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.”
The company has not said whether it would resume advertising on “Hannity” only that it was sorry for the public manner in which it was handled and for any negativity its employees may have experienced.
“I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward,” Gamgort added.
Sean Hannity took notice of the apology and seemed hopeful that their relationship would continue.
Read: Bob Gamgort’s apology memo [full text]
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