by Eric Lieberman

Twitter COO Anthony Noto is resigning from his post at the social media company and heading to the helm of a growing personal finance company.

After a career on Wall Street, Noto joined Twitter as CFO in 2014, then took over as head of operations in 2016, according to Bloomberg, which was the first to report the move. Now, Noto is reportedly going to be the CEO at Social Finance, more commonly known as SoFi, which has reportedly been in talks with Noto for some time.

Noto’s responsibilities will be handled by other leaders of the company, reports Bloomberg. He will officially start with SoFi March 1.

The key departure is yet another one for Twitter, although it has been a little while since the more recent spate of high-profile exits.

Twitter’s CTO and vice president of product both announced that they would be leaving December 2016. The COO a month prior also said he would be leaving, after being at the company since 2010, as did the director of media partnerships and head of news, government and elections weeks prior.

Several months after that, Twitter’s vice president of diversity and inclusion, and its managing director of greater China, both declared separately that they were also resigning from their posts.

Twitter did not respond to The Daily Caller News Foundation’s request for comment by time of publication.

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