Ford F-150 Lightning (photo: courtesy Ford Motor Company)
Ford announced Monday that it would offer free chargers and home installations as incentive for buyers to purchase electric vehicles (EV) amid a struggling market.
The chargers and installation will be available from Oct. 1 through the beginning of 2025, according to a fact sheet Ford posted Monday alongside a blog post. Ford will also implement 24/7 EV support that includes “round-the-clock live support” and “proactive charging assistance,” where customers will be able to text advisors at Ford for additional support.
“In the early days of the personal auto, Americans wanted and needed the convenience, peace of mind and expert service of full-service filling stations,” Ford CEO and President Jim Farley said. “After taking two long all-electric road trips – one through the Western U.S. and the other across Europe – I’m convinced that the new generation of electric vehicle owners and would-be owners are also looking for convenience, peace of mind and expert service.”
The company’s push for getting consumers interested in buying EVs comes amid ongoing struggles in the EV market. Ford announced in August that it was canceling plans to build a three-row electric SUVs, and it also pushed back its plans to release an electric pickup truck model until 2027.
Other major motor companies have also been facing struggles with EV sales. General Motors reported in January a loss of $1.7 billion in sales and production of its EV line.
Ford lost over $1 billion dollars on EVs in the first quarter, as well as lost $4.7 billion dollars on EV product lines in 2023.
The Biden-Harris administration has been pushing for a nationwide transition toward EVs, with President Joe Biden previously promising to install 500,000 EV chargers in the U.S. by 2030. The administration, however, has been facing slow progress to build a network of EV chargers, despite having shelled out billions towards the initiative.
Many U.S. EV manufacturers have been trying to compete with China as the country attempts to corner the EV market. China announced export restrictions in October 2023 on graphite, an essential material for EV battery production. The Biden-Harris administration announced Sept. 20 plans to award over $3 billion to boost domestic production of EV batteries.
Ford did not immediately respond to the Daily Caller News Foundation’s request for comment.
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